Hulu on Disney+ X Scoop Gelato

We concepted and delivered a first-to-market brand takeover for Hulu on Disney+ at Scoop Gelato on Dublin’s Aungier Street. In collaboration with The Walt Disney Company, Zenith (part of Core) and Scoop Gelato, the activation transformed the popular dessert parlour with full Hulu on Disney+ branding and limited-edition gelato flavours inspired by hit series including The Bear, Rivals, Only Murders in the Building and The Simpsons. Over 1,400 free gelatos were distributed throughout the weekend, bringing some of the platform’s biggest titles off the screen and onto the streets of Dublin.